ForestX - Meet the ForestX marketing team

Gothenburg

ForestX is everywhere, as you may have noticed! Meet the team behind ForestX’s communication.

Ida Linstedt , Emma Nordenstedt and Christer Lindqvist are the team responsible for ForestX’s communication.

– As a relatively new and initially small company, it is important to be seen and noticed. We have invested in being transparent and showing who we are and what we do, says marketing director and co-founder Christer Lindqvist.

– I often get comments that I understand come from the person seeing something on LinkedIn. Someone might say; “Oh, you’re hiring” or ” You have so many things going on”. Then I know we’ve reached out.

Ida Linstedt makes sure that everything works with the web design, the technology, updates on the website and e-mails. In addition, she works with the UI design of ForestX’s own products with a focus on user-friendliness.

– I am both involved in the work with our products and then involved in the marketing work. It gives me a deeper understanding of what ForestX does and is.

Emma Nordenstedt has the role of market communicator and writes, among other things, texts and updates for ForestX . She has a background as a reporter and editor in the daily press.

– What I take with me from journalism and the newspaper world is that people like to read about other people. By telling about who works here, the reader also gets a good picture of the company, what we can do and what we can achieve with our knowledge.

Emma alternates the task at ForestX with other things, in a slightly scattered mix.

– I am also editor-in-chief of the Swedish Association for Premature Births newspaper and debate editor for a local morning newspaper. During one day, I can interview a parent of a premature child and then talk about the latest digital solutions for the forest with someone from ForestX . It’s a mix that keeps me alert!

ForestX often hires the Gothenburg-based photographer Carina Gran for photo assignments. Over the years, there have been more and more for her to kneel into the group photos.

– When I’m away on a mission, I often have people in front of the camera, that’s one of the best things I know! At ForestX, there can also be people from all over the world, the office then becomes like a familiar meeting place with several nationalities and the atmosphere is warm and lively. On one occasion it is an employee from India, on another it is someone from the office in Växjö and on the third occasion I get a former hockey professional from Canada in front of the camera when a collaboration partner is visiting. It’s really fun! says Carina.

Besides ForestX, Carina Gran’s clients include various real estate companies, NCC, the Gothenburg School of Economics and various newspapers.

In the slideshow below, you can see some of Carina’s photos from ForestX .

ForestX’s tips for reaching out!

Speak about the people.
Update the website often and let it be seen.
Photos! We want to see other people.
Dare to find your own tone in text and image.
Test different types of posts on LinkedIn and learn what works for your account or your company! Dare to experiment! For us, photos and extra documents work very well!
Involve more people in the company and be open and responsive to ideas from those who meet customers, partners and future employees on a daily basis.