Anna Adrup to ForestX: “You have to be proactive about VIOL 3”

Karlskoga/ Gothenburg


In Anna Adrup, ForestX has connected with a person with solid forest experience in combination with IT knowledge. Anna Adrup chose the forest already in high school.


Timber buyer, logistics and business developer can be found on her forestry CV. The foundation was already laid at the high school of natural sciences and further during the education as a forest engineer. Many years at Sveaskog, and then a detour to both consulting companies and government agencies to now return to the forest. With experience from different industries, she sees both similarities and differences with the forest industry.


– I missed the forest and working with business-related issues. I like working with change management in production and logistics. These are the main areas which I have experience from. We work in the classic borderland between business and IT, but I lean more towards business. So it’s great fun to be back and to be on ForestX.

The first assignment for Anna Adrup is to work with the VIOL 3 project at Sveaskog as a business developer. This involves, among other things, formulating the business’s needs to Biometria, whom is developing VIOL 3.


From your professional perspective; what should you keep an eye on in the forest industry in 2021?


– You have to be proactive in the development issues around Biometria and VIOL 3. You have to step forward and be involved and monitor and influence. The question spans so many parts and it is important to network. There are several companies that sit in the same boat, it is important to take the plunge toghether in the issues where we have equal needs and use the networks you have.




Name: Anna Adrup


Title: Business consultant / project manager / business developer


Favorite tree: Sparbankseken which stands after Skultunavägen outside Västerås. It is said that it inspired the logo for the swedish bank Sparbanken. That’s what the story says anyway, and I’m from Västerås. It is an amazingly beautiful tree!


Nature experience: My father is from Skåne and a childhood memory is how we children sat in the cherry trees on Österlen and ate whild cherrys.


Most used app: Etsy, a trading place for unique and handmade products and accessories for crafts. I like everything that is beautiful and tastes good! I like to create and I find a lot there.


Three bookmarks in the browser: Biometria, Sveaskog and Hemnet.


More on VIOL 3.


ForestX has more collaborations with Sveaskog.

Read about the two AI projects led by ForestX.


The transition to VIOL 3 plays a crucial role when Trimble Forestry invests in the Nordic market.

Read the interview with the company’s CEO Kevin Toohill here.

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