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Carl Barck and Christer Lindqvist: “The goal is for ForestX to be the app store of forestry”

Carl Barck and Christer Lindqvist: “The goal is for ForestX to be the app store of forestry”

Gothenburg

In this year’s summer interview with CEO Carl Barck and Marketing Manager Christer Lindqvist, you’ll get the background to ForestX’s large increase in turnover, how digitalisation is the only way forward in the future of forestry and why you should always turn to ForestX first!

Growth every year

ForestX has increased growth by 50% every year for the past three years! There are many explanations behind these large increases:

– We have a broader customer base, we simply have more customers in more segments, says Christer Lindqvist. Nowadays, we can be found in various companies in forestry, the wood processing industry, the paper industry, and the construction trade.

– We are on track with our growth and we are now well on our way to becoming the “app store of forestry”.  If you are in the industry and looking for smart digital solutions, then you should look at us first. We are a platform for great digital solutions, there is simply always a solution for you and your business with us and our partners.

– It is worth pointing out that we are not just a service company, we are also a product company with the latest and most modern technical solutions, says Christer Lindqvist.

During the year, ForestX together with Trimble Forestry, has invested in the development of Trimble Forestry’s Connected Forest product suite. Together with Trimble, a Swedish version of Connected Forest has been developed. The work has been done by ForestX’s teams in both Sweden and India.

– It is the first and perhaps the only modern business system for the forest industry to be developed in the last 20 years. It is based on modern technology and is easily accessible through web and cloud services. Users get full control of their information for forestry operations, says Christer Lindqvist and continues:

– The great benefit also lies in the fact that it is mobile, scalable and fully adaptable to customers’ own operations. Now we are ready to seriously roll out the systems on a broad front, which feels incredibly good after several years of work together with Trimble, says Christer Lindqvist.

Carl Barck and Johan Eriksson from Sweden visited the team in Pune during June 2022.

15 employees in India

In Pune, India, a team of 15 people has been built up during the pandemic years. From being seen only on screens, Carl Barck and Johan Eriksson were able to visit the team in June 2022.

– Now it’s time for us to establish an office in Pune, that was part of the purpose of the trip, says Carl Barck.

– But of course the most important thing was to finally meet. We have the best development team available for the technology we use. The team in Pune has extensive experience of working with the forestry industry and the specific requirements that the forestry industry places on its IT solutions. The team in Pune is fundamental to our success in delivering to customers.

The rate of recruitment in India has been high, and Carl Barck sees that the company in India will continue to grow at the same pace.

– Over the years, we have also worked out good forms of cooperation between Sweden and India. We operate as a seamless company. We really are one company, even if our staff operate from different parts of the world, says Carl Barck.

Great interest on LinkedIn

During the year, ForestX has invested in marketing communications and has a strong presence on LinkedIn.

– Things are happening all the time in our company and we want to tell people about it. We also see that it is appreciated and that there is great curiosity about what we do, says Christer Lindqvist.

Other marketing activities planned for the autumn include breakfast meetings all around Sweden.

– We want to meet our customers in person and tell them about everything we do together with our partners. Keep an eye out in our channels this autumn, says Christer Lindqvist.

Ongoing recruitment

– Our people are the foundation of everything, and we have an incredibly dedicated team both in Sweden and in India, says Carl Barck.

– We continue to recruit, we have a constant need to get more people into our teams, both on the forestry and technical side, and in Sweden and in India.

The growth on the personnel side also means that ForestX is present in more locations in Sweden, the latest addition to the ForestX map is Umeå. Since last summer seven people joined the company in Sweden, five in India.

– We are simply always looking for people! We are looking for the best people who want to change this industry. We see great success in bringing different skills together to make real change. Here there is room and opportunity for both those who are new to the industry and those with long experience, says Carl Barck.

Johan Bergström joined the ForestX management team during spring 2022

Extended management team with Johan Bergström

As the company has grown, so has the need for an expanded management team. In the spring of 2022, Johan Bergström took his place in ForestX’s management team. Read more about it here.

Optinex in operation in several countries

Optinex is ForestX’s unique end-to-end solution for optimizing planning in the woodworking industry. Optinex is in operation at many companies in several European countries.

– We can truly say that the product is established. We now know that it is a complete solution for planning and optimization. We will be presenting Optinex in more detail at the Wood & Technology Exhibition at the end of August in Gothenburg, says Carl Barck.

What can be perceived as complex becomes simple with our solutions, says Carl Barck.

Digitalisation a prerequisite for sustainable forestry

Everyone agrees that we will see increasingly selective forestry in the future. ForestX’s digital solutions will be a prerequisite for coping with the demands of the new era.

– It is obvious that the amount of available timber will decrease. We must conserve resources and be extremely efficient in the use of raw materials and energy. Our solutions help our customers do just that, says Carl Barck.

 

– Forestry will need to work on a smaller scale. Maintaining productivity and profitability requires more digitalisation and the right tools. What can be perceived as complex becomes simple with our solutions, says Carl Barck.

Dianthus and ForestX entered a partnership during the spring of 2022.

Dianthus new partner

This year, ForestX’s partner network has been expanded with Dianthus, a GIS specialist based in Boden in the north of Sweden.

– We bring together the best and the brightest expertise through our network of partners. We see that there is mutual value in this type of collaboration, says Christer Lindqvist.

Read more about Dianthus here

  Projects during the year:  
A selection of this year’s projects that demonstrate the breadth of ForestX’s mission;
  1. Sveaskog and ForestX launch KingPin – a new AI tool that increases the value of forests:
  1. Long-term management at Setra
  1. New projects at Rubner

ForestX will be present att Trä&Teknik in Gothenburg.

Wood&Technology this autumn

At the end of August, everyone with an interest in wood and technology will meet at the Svenska mässan in Gothenburg. ForestX will be there with a stand.

– Of course it will be great to meet everyone. We will present Optinex, and we will give a couple of talks. Let us know if you want to visit us and discuss any issue and we will send you an invitation, says Christer Lindqvist.

More on the exhibition

Digitalisation of the forest

– We have only just begun our journey and see no end to the huge developments that are currently taking place in the wake of AI, distributed solutions, more advanced cloud solutions, better decision support and more automated processes, says Christer Lindqvist.  The forest industry is facing major challenges and we feel very much part of the change that is taking place.

– “The destination is nothing, the journey is everything“, to quote Karin Boye, says Christer Lindqvist.