Gothenburg/Hamburg
ForestX expands further in Europe as Torben Hansen joins. He sees great opportunities for German forestry to draw inspiration from Scandinavia to better integrate forestry and wood industry.
During its five years, ForestX has grown both in Sweden and within Central Europe. The company offers digital solutions and business knowledge for the entire forest industry value chain, from forestry to finished product. Torben Hansen believes that the German and Central European market can benefit from the holistic perspective that ForestX represents.
– We need to see forestry and the wood industry as one. In Central Europe the two are not integrated in the same way as in Scandinavia. It becomes inefficient when forestry doesn’t do what the market ultimately requires, just because of lack of information, says Torben Hansen.
– We need to focus more on business in forest management in Germany. We have a strong silvicultural perspective, yet we need to create good business processes as well.
Extensive forestry experience
Torben Hansen has extensive experience in forestry, both in Germany and internationally. He has previously worked for a state forestry company. After that, he worked as a consultant to private forest owners with forest valuation and forest management planning, as well as some software development. After that, he worked with acquisitions and assessments of forest properties in North America. The work involved everything from investment strategies to setting up a management team with local actors. He has also worked with a software company for business solutions that had forestry clients, among others.
Already during his studies, Torben Hansen established his first ties to the Swedish forestry industry. He studied his master’s degree in Sweden at SLU.
– Swedish forestry is progressive. There’s a strong international connection through Swedish companies operating all over the world. So they draw on a wide range of experience and expertise. Sweden is also a very nice country, and it is possible there to study in English!
These are experiences that are now being combined in Torben Hansen’s assignment at ForestX.
– Forestry in many regions of the world needs more modern business processes and management practices. Good information flows are key. We will learn from others and from other regions. In Sweden you will find many state of the art practices, the country has strong forest and wood industries with many international connections. We should exchange knowledge, not reinvent the wheel locally all by ourselves.
Work smart and data-driven
The basis for improved working methods are technology and digital solutions that help the exchange of information.
– For me, it’s about becoming data smart and to work data-driven. We have to use the latest management methods, says Hansen.
This way of working does not mean that local presence or human skills are unimportant.
– If you have a big organization and you don’t manage information properly, you can’t use the local experience and intuition. If you want to make overall decisions, you have to have the information and the data. It’s not technology versus people, it’s about integrating technology with people. Experience and local knowledge can be enhanced by technology, says Torben Hansen.
– There is not just one answer in forestry, you can do many things. It’s all about the goals and what the stakeholders want to achieve.
