ForestX grows in Europe: Torben Hansen on site for projects in Germany


ForestX expands further in Europe as Torben Hansen joins. He sees great opportunities for German forestry to draw inspiration from Scandinavia to better integrate forestry and wood industry.


During its five years, ForestX has grown both in Sweden and within Central Europe. The company offers digital solutions and business knowledge for the entire forest industry value chain, from forestry to finished product. Torben Hansen believes that the German and Central European market can benefit from the holistic perspective that ForestX represents.


– We need to see forestry and the wood industry as one. In Central Europe the two are not integrated in the same way as in Scandinavia. It becomes inefficient when forestry doesn’t do what the market ultimately requires, just because of lack of information, says Torben Hansen.


– We need to focus more on business in forest management in Germany. We have a strong silvicultural perspective, yet we need to create good business processes as well.


Extensive forestry experience

Torben Hansen has extensive experience in forestry, both in Germany and internationally. He has previously worked for a state forestry company. After that, he worked as a consultant to private forest owners with forest valuation and forest management planning, as well as some software development. After that, he worked with acquisitions and assessments of forest properties in North America. The work involved everything from investment strategies to setting up a management team with local actors. He has also worked with a software company for business solutions that had forestry clients, among others.

Already during his studies, Torben Hansen established his first ties to the Swedish forestry industry. He studied his master’s degree in Sweden at SLU.

– Swedish forestry is progressive. There’s a strong international connection through Swedish companies operating all over the world. So they draw on a wide range of experience and expertise. Sweden is also a very nice country, and it is possible there to study in English!

These are experiences that are now being combined in Torben Hansen’s assignment at ForestX.

– Forestry in many regions of the world needs more modern business processes and management practices. Good information flows are key. We will learn from others and from other regions. In Sweden you will find many state of the art practices, the country has strong forest and wood industries with many international connections. We should exchange knowledge, not reinvent the wheel locally all by ourselves.


Work smart and data-driven

The basis for improved working methods are technology and digital solutions that help the exchange of information.

– For me, it’s about becoming data smart and to work data-driven. We have to use the latest management methods, says Hansen.


This way of working does not mean that local presence or human skills are unimportant.

– If you have a big organization and you don’t manage information properly, you can’t use the local experience and intuition. If you want to make overall decisions, you have to have the information and the data. It’s not technology versus people, it’s about integrating technology with people. Experience and local knowledge can be enhanced by technology, says Torben Hansen.


– There is not just one answer in forestry, you can do many things. It’s all about the goals and what the stakeholders want to achieve.

Based in Hamburg, Torben Hansen is close to the teams and colleagues in Gothenburg.
Markus Mueller, HessenForst and Torben Hansen, ForestX.
Based in Hamburg, Torben Hansen is close to the teams and colleagues in Gothenburg.
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Fall of 2023 has begun with an intensive week with many visits to interested forestry companies in Germany. There is great interest in ForestX’s solutions and expertise.


– I am in Germany primarily for the German customers, but I see that the needs also exist in, for example, Poland and the Baltic States. ForestX already has Florian Peterlunger in Tyrol. I am also close to the team in Sweden, so I am by no means alone. I look forward to more people joining us in the future!


Solutions for the whole value chain

Torben Hansen is looking forward to continuing to work with ForestX, both for himself and for the forest industry as a whole.

– I want to improve the sector and do what is right for the industry, and in ForestX I see that I can achieve that. The company has so much knowledge about solutions for the whole value chain, not just individual pieces of it. For those companies that only work in one part, we can help connect them to the other parts. It becomes more efficient, and companies become more business-driven. Everyone can make more money, you take better care of your resources and you know what you’re doing. This makes you a good steward of forest resources.

More about ForestX

ForestX was founded in 2018 in Gothenburg, Sweden. The founders and employees have extensive experience from forestry and sawmill industry. In the fall of 2023, the company has around 50 employees.


CEO Carl Barck is a trained forester and has extensive experience from both the Swedish and international forest industry. One third of ForestX’s employees have a forestry education. Together with experienced solution architects and developers, there is extensive knowledge of the needs of the forest industry and digital solutions.


ForestX has completed and has ongoing projects with Rubner and Pfeifer group in Austria, among others.


ForestX collaborates with several world-leading product suppliers such as Trimble Forestry and Remsoft. ForestX also develops its own product Optinex, which is a planning and optimization tool for sawmills.


ForestX has its own team of developers in Pune, India, to ensure high competence and deliveries.

ForestX grows in Europe: Torben Hansen on site for projects in Germany Read More »

New employee in Europe: Florian Peterlunger

Tirol Europe/Gothenburg

As the number of customers and projects in Europe increased, so did the need of employees. Florian Peterlunger is ForestX’s first employee in mainland Europe.


In recent years, ForestX has had several projects in Austria. As the assignments became more numerous and larger, the need to have someone on site increased.


Close to the customers

Florian Peterlunger lives South Tirol, in the Italian Alps, with Austria as his closest neighbor. From here he can easily get to ForestX’s customers in Austria. He’s working as a project manager for Optinex with the customers. In Florian Peterlunger, customers also have someone to speak German with.


– The customers are satisfied, there is always terminology that can be difficult to get right in English. I am close by and can be on site, says Florian Peterlunger.


With a technical/mechanical background, Florian Peterlunger previously worked for a company supplying equipment to the saw and wood industry. There he supported developing the after-sales department.


In parallel with his work at ForestX, Florian Peterlunger is studying industrial engineering and management, and is now aiming to complete his master’s degree in a year and a half.


Motivated team

Taking the step to a Swedish company and becoming the first person on-site for the company in the region can be seen as a bold decision.

– I was impressed by the motivation of the ForestX team. Here I can be part of the development, I can be involved from the beginning and can influence the work and be involved in building the team.


Develops Optinex

Florian Peterlunger’s work at ForestX is very much about the development of the planning and optimization tool Optinex.

We have weekly meetings with customers where we get feedback and discuss additions and changes. Internally, we also discuss what we can do and what would be interesting and valuable for customers.


The sawmill and forestry industries are large in Austria and the surrounding regions. Half of Austria’s surface is covered by forest, which corresponds to about four million hectares. The Austrian wood industry has an annual production value of EUR 10.4 billion. Together with tourism, the wood industry accounts for the country’s largest foreign exchange earnings. The industry is diversified, ranging from sawmill industry, construction industry, furniture industry, wood and wood composite industry to ski industry.

New employee in Europe: Florian Peterlunger Read More »

ForestX expands in Europe: “Our growth demands a local presence.” 



ForestX has been working with Austrian customers for a long time. Now the company is deepening its involvement in Europe with its first employee in the region. 


For several years, ForestX has carried out various projects and collaborated with major forestry and sawmill companies in Europe. Now the involvement in Europe continues with an employee on site. 

– It was time for us to take this step. Now our continued expansion and development requires a local presence, says Carl Barck, CEO of ForestX. 

Carl Barck, VD ForestX.

Growth in every market

Florian Peterlunger is located in South Tirol, in the Italian Alps, with Austria as the closest neighbor. He will work on ForestX’s ongoing projects in Austria.  

– We are very pleased that Florian has chosen to join us. We see strong growth in all our markets and this is just the beginning of a larger establishment in Europe, says Carl Barck.  

Florian Peterlunger, Project Manager ForestX.

The establishment means that ForestX’s expertise comes closer to both new and old customers in Europe with the same solutions as in Scandinavia. In the business areas of forest and saw, ForestX can offer products together with an industry-specific business knowledge. One third of ForestX’s employees have a forestry background and education and the company cooperates with several well-known product suppliers.  


Digitalization of forestry

The establishment is a first step in ForestX’s larger investment in Europe. 

– We see great opportunities in Europe. We see that digitalization in forestry and sawmills are priority areas for everyone. We have a lot to contribute there; we have extensive experience, and we combine our solutions with deep forestry business expertise.  

– Above all, we can also help with how to work and organize around the new tools. This is crucial to the success and profitability of a project,  says Carl Barck.  

Leading planning tool integrated with SAP S/4HANA for glulam industry in operation at Pfeifer in Austria


ForestX in new major European project: Tactical operational planning at Rubner

ForestX expands in Europe: “Our growth demands a local presence.”  Read More »

Leading planning tool integrated with SAP S/4HANA for glulam industry in operation at Pfeifer in Austria



Europe’s glulam industries needed a complete solution for planning production with a seamless integration with SAP S/4HANA.

Johan Eriksson and colleagues at ForestX developed a module to the company’s existing product Optinex. 


Optinex is a unique optimization planning tool that uses the full power of IBM Watson.


Since January 2021, the application has been in operation at Pfeifer group in Austria.


A large part of glulam planning in Sweden and around Europe takes place with excel sheets and simple computer support. The introduction of Optinex Glulam means a direct step into a digitalized way of working for the wood processing industries who choose the application.


– Optinex helps us to implement our business strategy with regard to the digitalization of production-related business processes in a consequent manner, says Stefan Hammerl, head of IT applications at Pfeifer.  

Johan Eriksson, solution architect, ForestX and Stefan Hammerl, head of IT applications, Pfeifer

– This is one of the most fun projects I have completed. We have worked closely with Pfeifer’s planners and they are happy with the tool. We have been able to do exactly what the customer wanted, says Johan Eriksson, solution architect at ForestX.


OptiNex Glulam can be configured to take into account a number of parameters in the optimization of the planning of glulam production, for example:


  1. Minimizing waste.

  2. Machine utilization.

  3. Optimized flows in the factory.

  4. Available raw material.

  5. Finishing operations. 

The scheduler can easily prioritize the various optimization parameters during use, depending on the current order mode.  



Unique optimization model for the customer


– We have developed a unique optimization solution where the model can be adapted to the customer’s needs. The solution is integrated with other modules in Optinex. In this way, the solution becomes more complete, says Johan Eriksson, ForestX.

Optinex Glulam is a true SaaS (Software as a Service) solution. The optimization engine is upgraded to use the industry leading capabilities of IBM Watson cloud optimization. Optinex is seamlessly integrated with the business processes in SAP S/4-HANA, minimizing manual work and reaching a high level of security and availability.        

– Our event driven architecture is built from the ground up for maximum flexibility when integrating with customer solutions. Both regarding transmission methods and message formats, says Johan Eriksson, ForestX.

– With ForestX, we have found a partner who, on the one hand, understands our business model and, on the other hand, has transformed our – sometimes – very complex requirements into a scalable and user-friendly system with Optinex, says Stefan Hammerl, Pfeifer.


Everything started in the summer of 2020. The integration of Optinex Glulam was part of Pfeifer’s SAP S/4HANA implementation project. The integration project started in August, in early autumn ForestX was able to demonstrate parts of the application and in December tests and adaptations were made. In January, the application began to be used in production.


During the implementation phase an agile project team with optimization specialist, architects and planners from Pfeifer was formed. The project scope included adaptations of customer specific UI, Integration and Optimization models tailoring. With a team well experienced from similar projects we could learn from each other and complete the goals and timeline.


In early March 2021, Johan Eriksson and his team were in a phase of “hyper care”. In this phase, ForestX has extra resources in support for end users to ensure a smooth rollout.  


OptiNex Glulam is in operation at the Pfeifer facility in Imst, Austria since January 2021.

Digitized process


Other glulam manufacturing industries could become more digital in their production through Optinex Glulam; the module can be used both in industries with a high degree of customer adaptation and in those that manufacture standard dimensions.


Johan Eriksson and colleagues are also looking at how the application can be developed to also include cross laminated timber, CLT. The method is common in Europe, but new to the Nordic countries. Cross laminated timber is used, for example, for house building where wall elements are completed in the factory. Everything from doors and windows to electrical outlets are removed from the wall modules. And what good would a smart planning tool do in these processes?


Johan Eriksson looks into the future:


– Well, you do not have to lay the wood with the best quality in the spaces you know will be removed…  


More about Pfeifer 


Pfeifer is a leading company in the European wood industry. In their eight facilities in Austria, Germany and the Czech Republic Pfeifer practices their philosophy. Passion for timber – Passion for our work with conifer wood.

Pfeifer headquarters in Imst, Austria. The company has more than 2 000 employees in eight facilities in three European countries.

With Pfeifers more than 2,000 employees the group transforms the raw material timber in a precious range of products. A clearly structured range of goods builds the basis of the Pfeifer Group success. In over 90 countries, people trust in our products.


ForestX team on the project


Johan Eriksson


Area of focus
Problem solving, streamlining and automation.

Oskar Danielsson


Area of focus
Problem solving, streamlining and automation.


Prasad Patole

Senior Technical Lead

Area of focus
Senior System Dev. with 10+ years experience from Microsoft Technology, MS Azure development and Azure Devops.


Pooja Rakade

Lead Software Engineer

Area of focus
Senior System Dev. with 5+ years experience within Microsoft Technology. Pooja has worked with solutions for the forest industry in the past (4+ years).

Leading planning tool integrated with SAP S/4HANA for glulam industry in operation at Pfeifer in Austria Read More »

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