New employee in Europe: Florian Peterlunger

Tirol Europe/Gothenburg

As the number of customers and projects in Europe increased, so did the need of employees. Florian Peterlunger is ForestX’s first employee in mainland Europe.


In recent years, ForestX has had several projects in Austria. As the assignments became more numerous and larger, the need to have someone on site increased.


Close to the customers

Florian Peterlunger lives South Tirol, in the Italian Alps, with Austria as his closest neighbor. From here he can easily get to ForestX’s customers in Austria. He’s working as a project manager for Optinex with the customers. In Florian Peterlunger, customers also have someone to speak German with.


– The customers are satisfied, there is always terminology that can be difficult to get right in English. I am close by and can be on site, says Florian Peterlunger.


With a technical/mechanical background, Florian Peterlunger previously worked for a company supplying equipment to the saw and wood industry. There he supported developing the after-sales department.


In parallel with his work at ForestX, Florian Peterlunger is studying industrial engineering and management, and is now aiming to complete his master’s degree in a year and a half.


Motivated team

Taking the step to a Swedish company and becoming the first person on-site for the company in the region can be seen as a bold decision.

– I was impressed by the motivation of the ForestX team. Here I can be part of the development, I can be involved from the beginning and can influence the work and be involved in building the team.


Develops Optinex

Florian Peterlunger’s work at ForestX is very much about the development of the planning and optimization tool Optinex.

We have weekly meetings with customers where we get feedback and discuss additions and changes. Internally, we also discuss what we can do and what would be interesting and valuable for customers.


The sawmill and forestry industries are large in Austria and the surrounding regions. Half of Austria’s surface is covered by forest, which corresponds to about four million hectares. The Austrian wood industry has an annual production value of EUR 10.4 billion. Together with tourism, the wood industry accounts for the country’s largest foreign exchange earnings. The industry is diversified, ranging from sawmill industry, construction industry, furniture industry, wood and wood composite industry to ski industry.

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